Front Three is home to viral football quizzes, funny games, unpopular opinions and serious ball knowledge. It has quickly become one of GOAL’s most recognisable formats. With the show continuing to grow, it felt like the right time to give the brand the platform it deserves. The rebrand elevates Front Three from a show into a bold, scalable brand system. Led by a dynamic F3 icon and angular, momentum-driven wordmark, the identity captures the show’s pace and personality while amplifying its loud, confident tone and placing the hosts firmly at the centre across video, social and live formats.